Imagine it’s the first time you are purchasing from a company. As soon as the package arrives, you are overwhelmed to see the refined, elegant packaging.

You might not have seen anything like this before. Even before unboxing the actual product, you can still sense some exceptional product inside the box. This is where brands can make a difference, with unique custom packaging boxes.

The first thing that customers are likely to notice in any business, is its product packaging. You will never get a chance to make the first impression again, so make sure it’s a lasting one.

Using appealing custom boxes, brands can witness an increased word of mouth, customer retention, and revenue rate.

WHY DO BRANDS PREFER CUSTOM BOXES?

Instead of using pre-developed designs or boxes, brands now prefer having their custom boxes. These boxes are well-aligned with their specific brand message and marketing goals.

Custom boxes are specifically related to the brand’s needs and preferences. It is the foremost chance to immediately develop a bond with your customers. Most importantly, it is a great chance to inform customers about your company’s mission, vision, and values.

Different elements are directly correlated with custom packaging. They include taking the right size measurements, shape, material, color, style, and others.

5 USEFUL TIPS TO CREATE THE MOST VERSATILE PACKAGING BOXES

When there are so many businesses out there, offering similar services, you have to think OUT OF THE BOX. The best packaging boxes can not only make a customer’s day but can also make them think even more about your brand offerings. Moreover, they help a lot in setting your business apart from others.

It’s time to make a buzz about your brand, with these simple yet useful hacks:

1. PRIORITIZE PRODUCT SAFETY AND TAKE THE RIGHT MEASUREMENTS

The security of your product should always be your top priority and concern. Several factors might directly affect your product, such as environmental conditions, and shipping concerns.

Using inserts inside your custom packaging boxes is the best thing to do in this case. “Insert” is a cushioning element placed inside your boxes to ensure maximum protection of the product. The size of the insert is decided by considering the entire product and the packaging dimensions.

Similarly, the size of the packaging box surely matters. As it is the main comfort place for your product, make sure the size is neither too small, nor too big. When customers receive small products in a very large box or damaged form, they might get frustrated. Therefore, each of your packaging boxes should comply well with the product’s actual size.

2. USE THEMATIC COLORS THAT COMMUNICATE

When it comes to custom boxes, you need to be very careful in color selection. Colors are known to be linked with human psychology and emotions. You should be very considerate of the target audience.

If you are targeting children, you can choose vibrant colors. If the boxes are made for corporate purposes, you can use simple, elegant colors. You need to keep in mind the brand’s campaign objectives during color selection.

You can decide either to keep it monochromatic or to go for two colors, depending upon your packaging presentation. Customization lets you have a complete space for whatever changes you want to make, as per your design taste. Still, you always have to consider the entire branding objectives while creating these boxes.

Similarly, during festivals such as Christmas, Easter, or even birthdays, people are likely to exchange gifts. In this case, you can use different themes and add different features and icons to your boxes.

The theme of the boxes depends solely on the occasion for which they are required. You can also add some greeting card or a thank you note to cast a better impression.

3. FOCUS ON COVERING ALL OF YOUR PRODUCT DETAILS

The purpose of packaging is to inform people about your products and how they can benefit from them. Make sure to equip all of your boxes with the required information. This information must include your company name and slogan, the product name, manufacturing date, expiration date, and any specific usage instructions.

If your packaging is providing enough information at the first sight, customers are likely to put more trust in your offerings. In turn, this can help to boost your brand’s credibility in the highly competitive marketplace.

4. EMPHASIZE ON THE FUNCTIONALITY

Your brand should offer highly functional custom packaging boxes. Functionality is all about how convenient your packaging is when it comes to opening or closing the box. Adding a segment inside the box, you can create a shelf-like impact. This ensures more security of your product while it’s getting shipped or delivered.

Just for an idea, you can add a divider for putting more than one product inside the box. Secondly, if you want your customers to take a glance at the product without even opening the box, you can use a window-cut box. The more visible your products are, the more captivating they can be for the target audience.

5. SHOW YOUR CREATIVITY WITH DIFFERENT SHAPES AND FONTS

You can be creative while choosing your fonts, according to your preferences. There are multiple fonts available on Google, and you can select an appropriate one according to your needs.

While selecting fonts, make sure they are readable. You can also play with different shapes, such as triangular, heart, diamond, circular shapes, etc.

The box is yours, and obviously, the choice is yours too. There is no need of sticking to the traditional fonts and shapes, and you can go as creative as you want to.

Summing it up, take the right measurements of your boxes, and play with different fonts, colors, and shapes. Remember to cover all of your product’s necessary details and thoroughly check your boxes for functionality. These useful hacks can add a lot to your brand’s overall visibility, and the entire revenue.