Shop With Confidence: A Guide to Online Shopping Cart
An online shopping cart is the backbone of your e-commerce website. A simple and streamlined cart experience helps you prevent cart abandonment and increase sales.
Customers want to feel a sense of trust before they plug their credit card information into an e-commerce site. This is why the Buy with Confidence scheme was created by Trading Standards to help people identify reputable online stores and services.
1. Keep It Simple
A shopping cart is a crucial part of your online business. It’s where your customers browse, select their products and enter their payment information before checking out. A well-designed and optimized shopping cart can help to increase your sales and reduce website shopping cart abandonment.
A great shopping cart is easy to use, doesn’t require too much time or effort for your customers, and provides a fast and reliable checkout experience. It should also integrate with multiple payment options (credit cards, PayPal, Venmo, Apple Pay, etc.) to make the entire process even more convenient for your customers.
In addition to making the process easier for your customers, a shopping cart can help you generate critical data that will be useful for future marketing efforts. This can include customer demographics, shopping habits, and purchase patterns.
Your eCommerce cart is the backbone of your online business, and it’s essential to keep it simple from the beginning. Keeping it simple means keeping it straightforward, using clear language, and providing all the relevant information your customers need to make an informed purchase.
It also means making it easy for them to review their cart contents without leaving the page. They should be able to easily add, remove, or change quantities, sizes, and colors without losing their place in the cart.
Another key element of a successful shopping cart is giving customers an estimated subtotal, which is an important consideration when it comes to shipping fees. Unexpected costs can cause consumers to abandon their carts before they’re ready to check out.
2. Make It Easy To Add To the Cart
Whether you’re a beginner or a seasoned e-commerce professional, you know that making it easy for customers to add products to their cart is crucial. Having an easy checkout process that enables customers to complete their purchases quickly is the difference between a good customer experience and a bad one.
There are many ways to make the shopping cart process more intuitive for your customers. For example, you can provide customers with an option to save their credit card information or sign up for email notifications when products they have in their cart go on sale.
You can also make it easier for your customers to review their cart content and add more products. This can include displaying suggestions for cross-product promotions or suggesting other products that pair well with the items they’ve added.
Lastly, you should ensure that your shopping cart software is secure and offers multiple payment options. This is especially important because of the high rate of cart abandonment. This figure is estimated to be 7% to 10%, which means that you can’t afford to lose a lot of money because you don’t have a way for your customers to pay for their purchases.
3. Make It Easy To Review Cart Contents
Most shoppers will spend the majority of their time in their cart, so make it as painless as possible to add items and remove them. Fortunately, most shopping carts come with built-in inventory tracking capabilities. This enables customers to see what’s currently in their cart and in their shopping cart history list. It also lets them see what they’ve purchased recently and in what quantities. The best part is they’ll know right away if something in their cart is out of stock or has been removed from the store’s shelves.
4. Give Customers An Estimated Subtotal
One of the most common reasons that customers abandon their carts is because they are unable to see the total cost upfront. This can be due to a variety of factors, such as hidden costs, surprise fees, or an overly complex checkout process.
One way to combat this issue is to give customers an estimated subtotal before they get to the checkout page. This allows them to plan out their purchases and minimizes their anxiety about hidden charges.
Another best practice is to allow customers to save their carts so they can easily access them later. This feature can help reduce cart abandonment rates and boost customer satisfaction.
Providing detailed product information on the product pages or in the cart itself can also decrease cart abandonment. This makes it easier for customers to add products they want to their wishlists and buy them later.
The online shopping cart is an essential part of the buying process. So it’s important to make it easy for customers to use and navigate. By implementing these best practices, you can ensure that the shopping experience is as smooth as possible.
Baymard’s survey shows that unexpected fees are the top reason why consumers abandon their carts. To avoid losing these sales, provide an estimate of how much shipping will cost and all applicable taxes upfront.
It’s also a good idea to provide detailed product descriptions, including size and color options. These details will help users determine if the items they’re looking at will fit their needs.
5. Make It Easy To Pay
There are many different e-commerce shopping carts that you can use to sell your products online. Some are hosted by a third-party company, while others are self-hosted. These are typically paid for monthly, but there are also some free options available.
A good online shopping cart will make it easy for your customers to checkout. It should offer a variety of payment methods, including credit cards and PayPal. It should also include real-time processing, which will ensure that the purchase is processed and shipped immediately.
Another way to make the checkout process easier is by offering autofill forms. This feature will allow your customers to input their names, shipping, and billing addresses, and credit card information directly from their browser.
You can also add customer notes in a dedicated field. This will help to build trust with your customers and provide them with a more personal experience.
In addition, you should be able to send out email reminders to customers who have not completed their purchases yet. This will encourage them to resume their shopping and finish the order.